HEALTH HAZARD ALERT

RANCIDITY DETECTED IN PRESIDENT'S CHOICE ORGANICS INFANT CEREAL

OTTAWA, January 18, 2012 - The Canadian Food Inspection Agency (CFIA) and Loblaw Companies Limited are warning the public not to consume President's Choice Organics infant cereals described below because these products may have an unpleasant rancid odour, or taste. Loblaw Companies Limited is voluntarily recalling the affected products from the marketplace.

All lot codes of the following President's Choice Organics infant cereal are affected by this alert:

Product	Size	UPC	Code
Mixed Grains with Apple (add water) 8+baby	227 g	060383 005511	All codes
Oat cereal (add breast milk or infant formula) 6+baby	227 g	060383 005535	All codes
Oat Cereal (add water) 6+baby	227 g	060383 005528	All codes
Rice Cereal with Banana (add water) 7+ baby	227 g	060383 005542	All codes
Rice Cereal (add breast milk or infant formula) 6+baby	227 g	060383 005566	All codes
Rice Cereal (add water) 6+ baby	227 g	060383 005559	All codes
Wheat Cereal (add water) 6+ baby	227 g	060383 005573	All codes
Wheat Cereal with Mixed Fruit (add water) 7+ baby	227 g	060383 005580	All codes

The affected products have been distributed nationally.

There has been one reported illness associated with the consumption of these products.

If the cereal has an unusual odour or smells 'off', it should not be consumed. If an infant has been fed any of the products described above, discontinue feeding this cereal and monitor for symptoms. Consumption of rancid food may cause symptoms such as nausea, vomiting, and diarrhea. If you have any concerns please seek medical attention.

The importer, Loblaw Companies Limited, Toronto, Ontario is voluntarily recalling the affected products from the marketplace. The CFIA is monitoring the effectiveness of the recall.

For more information, consumers and industry can call one of the following numbers:

Loblaw Companies Limited, President's Choice Customer Service at 1-888-495-5111 or customerservice@presidentschoice.ca ;

CFIA at 1-800-442-2342 / TTY 1-800-465-7735 (8:00 a.m. to 8:00 p.m. Eastern time, Monday to Friday).

For information on all food recalls, visit the CFIA's Food Recall Report at: http://active.inspection.gc.ca/eng/corp/recarapp_dbe.asp.

To find out more about receiving recalls by e-mail, and other food safety facts, visit: www.foodsafety.gc.ca. Food and consumer product recalls are also available at http://www.healthycanadians.gc.ca.